Plus, when you choose niche-specific keywords, they come with the bonus of proving that you’re both focused on and knowledgeable about the industry you want to go into.Įxamples: “Social worker specializing in family dynamics and early childhood development seeking entry-level counselor position” or “Special education teacher with state certifications in chemistry and biology”īottom line: The goal of your LinkedIn profile shouldn’t be to check the “you can connect with me on LinkedIn!” box. Why this works: Your first goal is to be found, and keywords are what will accomplish this for you. As you write your headline and the rest of your LinkedIn profile, try to focus on what you do rather than on the quality of that action. If you pick keywords that mean something recruiters, you won’t need to pad your headline with bland descriptions. The problem is that many adjectives-for example, “motivated,” “exceptional,” “team-oriented,” and “independent”-are crutches. I get it I reach for these descriptors, too. Humans are drawn to adjectives like flies to honey. Your job here is to make recruiters want to listen to you.Įxamples: “Big data journalist seeking opportunities to make incomprehensible statistics real to readers” or “Illustrator with knack for hand lettering and old-school animation seeking design studio apprenticeship” It’s the difference between a monotone lecturer who makes you doze off in class and an engaged professor who makes you want to listen. Channel the positive energy you’ve riled up into 120 characters of pure passion, drive, and focus (but, uh, don’t use any of those three “ buzzwords” in your headline, OK?). Once you’re feeling psyched, start condensing these odds and ends into taglines. Anything remotely professional is fair game. Talk about how you embody the person recruiters want to hire rather than somebody who checks that “4-year degree” box.Įxamples: “Chemistry lab rat with toxicology and environment testing research experience and recent degree” or “Personal accountant and tax preparer with customer-centric focus and recent CPA certification”īefore you start writing your profile, I want you to try an exercise: Grab a piece of paper and spend 5 minutes scribbling down everything about your future that you’re excited about. If you want people to keep reading your headline-and the rest of your profile-make the first five words dynamic. Why this works: “Recent graduate” is an added detail, not your whole shtick. And if you must put in the “recent grad” bit, tack it on the end of your headline rather than the beginning. You need to stop leading with what you just achieved and start focusing on what’s next, the first job of your dreams. But how? The answer is actually pretty easy. Nope, you want to pull away from the masses. You don’t want your brand to be “recent graduate,” which will lump you in with over 3 million of your peers. Your headline is a space intended to be used as a personal branding slogan.
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